The Geneva Motor Show has always been a birthplace of innovative ideas and strong emotions regarding the future of the automobile. The poster for the 82nd Geneva International Motor Show (March 8-18, 2012) was created by LineUp, a communication agency from Bern.

The concept from LineUp not only celebrates the automobile, but also honours the city at the end of the Lake of Geneva in its poster’s graphic. They summarise their creative ideas as follows:

“Every year, Geneva is transformed into a metropolis of innovative technologies, craftsmanship of the highest level, audacious and noble designs, as it takes on the role of an international gallery for the automobiles of the future. Like the preview of an art exhibition, established and new manufacturers present the latest automobile trends and their newest creations, with increasing emphasis on ecological concerns. We were also inspired by the perpetual pleasures and sense of liberty that driving provides. We have tried to translate the following impressions into our artistic creation: a brilliant sun, fresh air, driving through a natural countryside towards an open horizon which gives observers a sense of space to develop their own reactions and emotions”

This graphic will be used for all national and international communications of the Geneva International Motor Show 2012 and will enhance the logos of our sponsoring partners: gaz naturel/biogaz, our principal sponsor for the official site www.salon-auto.ch, and the Swiss national railway company CFF, our sponsor in the domain of public transportation.

Click to download the posters in high resolution (then click right and "Save as"):